MACH Alliance Awards finalist for Trade Tools and Aligent for best B2B Project.

Aligent and Trade Tools on the global stage at the MACH Alliance Impact Awards.

Aligent and TradeTools were recognized for world-leading execution of Composable architecture, demonstrated by seamlessly swapping to Bigcommerce's ecommerce service in a few short months immediately before peak season

This week, we had the incredible honor of being nominated for our work with TradeTools at the prestigious MACH Alliance Impact Awards in New York. This event celebrates the most innovative and impactful technology projects worldwide that leverage a MACH strategy.

TradeTools achieved a remarkable transformation by transitioning their backend eCommerce technology to BigCommerce while maintaining their front-end experience in less than three months. This approach significantly reduced migration time and cost compared to a full rebuild and truly embodies the essence of the MACH movement.

Demystifying the MACH Movement

The MACH Alliance champions industry-leading, flexible technologies for modern businesses. It revolves around four key principles:

  • Microservices: Breaking down applications into smaller, modular components for independent development and deployment.
  • API-first: Prioritizing APIs (Application Programming Interfaces) for seamless communication between different systems.
  • Cloud-native SaaS: Leveraging cloud-based, subscription software for scalability and agility.
  • Headless: Decoupling the frontend (presentation layer) from the backend (data layer) for independent development and customization.

The MACH movement encourages businesses to adopt these principles for building adaptable, scalable, and future-proof digital experiences.

Aligent's approach significantly reduces risk and accelerates time-to-market for enhancing digital capabilities

Jonathan Day

, Managing Director

At Aligent, we've been at the forefront of this movement since 2017, recognizing the market's demand for more flexible solutions, higher performance, and greater independence. This led to the creation of the Aligent Take Flight PWA Accelerator (using React and microservices). Our accelerator supports complex scenarios, optimized for SEO, best practice UI, and site speed. Merchants such as Kathmandu, Trade Tools, Rockwear, Tarocash, Eroma, Jands, and many more have benefited from our Take Flight framework.

Our approach significantly reduces risk and accelerates time-to-market for enhancing digital capabilities. We provide a range of best-in-class tools for critical functionalities like merchandising, rich content management, personalization, reviews, loyalty programs, gift cards, omnichannel support, and more. Additionally, using React opens up access to a larger pool of skilled developers and community-developed components, reducing total cost of ownership (TCO) and risk.

The Power of Headless Commerce

Our headless approach, utilizing Mesh and microservices efficiently, offers the best opportunity for an incredibly fast website that meets user expectations. For example, a leading fashion retail client saw significant improvements in site speed post-launch:

  • Page Load Time < 1 second: 4.34% (Pre-launch) to 37.31% (Post-launch)
  • Page Load Time < 1.5 seconds: 8% (Pre-launch) to 50.65% (Post-launch)
  • Page Load Time < 2 seconds: 13.03% (Pre-launch) to 64.38% (Post-launch)
  • Average Load Time Improvement: 64.99%

Improving site speed is crucial for enhancing conversion rates. Numerous studies show a direct correlation between site performance and customer engagement, making it an essential aspect of website design.

The promise of headless is real (not just hype!) and offers tangible benefits not only to the engineering team but also to the executive team.

Jarrod Swift

, Chief Technology Officer

As eCommerce becomes a larger percentage of overall sales and the primary way consumers engage with your brand, it's essential to reduce friction and equip your teams with the necessary tools to adapt, create, and win over consumers.

Headless commerce is more than a trend—it's a strategic advantage that drives superior performance and flexibility, positioning your business for success in an increasingly digital world.

Let's discuss how Aligent's MACH-powered solutions can help your business take flight!