Bowens
Bowens: A best-in-class solution for product enrichment
CLIENT Bowens
SERVICES B2B Commerce, Product Inventory Management (PIM), Data Integration
INDUSTRIES B2B, Ecommerce, Building
The Brief:
- Bowens is a leading provider of building products to the Trade industry. They have a wide-ranging product catalogue rich in technical details. Their digital team were manually piecing together complex data from multiple sources into CSV files as well as sending graphics to a third party for refinement.
- They wanted Product Inventory Management (PIM) to accelerate their enrichment with intuitive user-centric workflows.
- They needed a holistic end-to-end integration capability to automate the flow of data at multiple touch points.
- It was critical to have robust validation mechanisms to prevent incorrect data from entering their eCommerce front-end.
- They also wanted to empower suppliers as part of the process.
The Solution:
- In-depth understanding of the client’s business.
- Akeneo Serenity for its included hosting, support and automatic update cycle.
- Akeneo Supplier Data Manager to support the supplier enrichments.
- Custom integration and validation logic to update ecommerce and other data consumers.
- Fully automated integration to third-party service (via FTP).
- Innovative approach to seamlessly incorporate validation results into the Akeneo experience.
The Value Delivered:
- Elimination of many time-consuming manual processes, reducing the enrichment journey for a new product from days to hours.
- Products automatically move between “buckets” to reflect their enrichment status.
- Greatly improved quality of product content.
- The business achieved their goal to grow the catalogue from 30,000 products to 45,000, and now planning for more than 110,000 products.
- Immediate strategic advantage over competitors.
- Winner of the Akeneo Unlock 2023 Ambassador Award.
