Coopers DIY Beer
Coopers DIY Beer: Growing the online presence of an iconic SA business
CLIENT Coopers DIY Beer
SERVICES B2C Commerce
INDUSTRIES B2C, Ecommerce, Retail
The Brief:
- An iconic South Australian family brewing company growing their online presence
- International sales required a flexible architecture per region
- Launch an entire new business initiative to target new demographic (millennials, digital natives) to become brewers through the Beerdroid internet-connected brewing machine
- Education and support is essential for new brewers to get started with homebrew
- Passionate community of brewers contribute content for Coopers to feature.
The Solution:
- Multi-store Adobe Commerce environment to serve AU, US and Sweden regions for the main DIY Beer brand, and separate instance for Brewart
- Elegant augmentation of core codebase to display seamlessly integrated recipes and dynamically integrate with brewer’s own internet connected Beerdroid devices
- Single Sign-on integration with Brewing Community Forums and Competitions
- Scalable hosting on Adobe Commerce Cloud
The Value Delivered:
- 39% increase in conversion rate since launching on Magento 2
- Flawlessly handled massive increases in traffic during COVID due to interest in home brewing during lockdowns
- Successfully transitioned to new warehousing and logistics partner to support continued growth of online sales
- Close collaboration with in-house technical team delivered ownership and low TCO
- Confidence for ongoing strategic business growth plans
